More of a good thing “times ten” is better.
That’s the case at times ten cellars in Lakewood, where their motto is “sit back, relax, and enjoy!”
Unpretentious yet elegant describes this East Dallas winery and lounge. Their Spanish and Rhone-inspired vintages provide unruffled well-dressed wines that contradict the devoted toil required.
While some wineries only produce wines from others’ grapes, times ten also has their own vineyard. Cathedral Mountain Vineyard is set outside Alpine, Texas—a place known for its mineral-rich soil, warm days, cool nights and mild winters—much like the cradle of viticulture in the eastern Mediterranean and Pharaonic Egypt.
Owners Kert Platner, Rob Wilson, and Chris Lawler are good friends who combine the best of their qualities into a great business venture. Kert and Rob are former pharmaceutical business partners, and Chris is a distinctively expert vintner.
So…where does the “times ten” come from? When Kert and Rob began a struggling distribution company, they celebrated with the most expensive bottle of wine they could find. A few successful “cheers” later they sold their company, and realized the bottle of wine they were drinking to commemorate the occasion was exactly ten times the amount of the first bottle. Since it’s already an expression of good fortune (i.e., a “perfect 10”)…voilà! The aforementioned cork still remains framed over Kert’s bar at home.
Another nuance to times ten is their chair insignia. Chris gets the credit for this idea, as each wine has a specific style and structure–just like a chair. Whether it’s a Muscat Blanc, Gewurztraminer, Carignane, or Blend X, times ten strives to match a chair to their wines, as noted on most labels. This connection is also reminiscent of how one can “curl up in a chair and temporarily leave behind the stresses of everyday life.”
Although they’ve “dodged about a million bullets along the way,” running this business is a labor of love for all three. Owning both a winery and a vineyard equals “long hours and a lot of hard work,” according to Rob. “But it’s very worth it because many of our patrons we now call friends,” he adds.
The times ten philosophy? When drinking wine, savor the grape, appreciate the hard work behind it, and treasure the memories that come with the moment.
I couldn’t agree more. —Deborah Kestel
times ten cellars
6324 Prospect Ave.
Dallas, Texas 75214
Lakewood Tasting Room hours:
Mon: 5pm – 10pm
Tues-Wed: 1pm – 10pm
Thurs: 1 pm – 11 pm
Fri-Sat: 1 pm – 12 am
Sun: 3 pm – 9 pm
NOTE: They’re closed on Christmas Eve and Christmas Day, reopening the day after Christmas.
times ten cellars now has a Fort Worth location! Check their website for location and operating hours.